About GeorgetownGeorgetown is a historic neighborhood located along the Potomac River and C&O Canal in Washington D.C. known for its upscale shopping and dining as well as its vibrant entertainment scene. Founded 40 years before Washington D.C. in 1751, Georgetown is home to Georgetown University and numerous other landmarks including the Old Stone House and the Exorcist Steps, with the main commercial districted located at the corner of M Street and Wisconsin Avenue.
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Eye See YouWarby Parker is revolutionizing the eye frame industry not only through their product but through their approachable and knowledgeable customer service compared to competitors who remain behind their desks
Try it then Buy itWarby Parker strives to provide high quality eye care for reasonable prices competing with higher corporations. The company easies the stress of purchasing glasses by allowing customers to try five frames at home and purchasing them after.
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Standing Out to Young ConsumersRoots, a Canadian based company, strives in providing their customers with high end and durable item. The company strives to personalize customers experience through their excellent customer service by educates their customers about their store being a foreign brand
Incorporating Old Traditions with New InnovationRoots allows their customers to personalization their products to make items more unique and individualized.
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Implementation of these innovations in other companies1. Inspire a more personal aspect to the companies message making employees encouraged the company's motto
2. Incorporating technology to ease customer experience 3. Encourage a personal user experience to the company when the employees are engaging with the customer rather than behind a desk. 4. Allowing customizations increases variety and makes the customers products unique |
Georgetown M Street & Wisconsin Ave. NW Washington D.C. 20007 |